Privacy Policy

This Privacy Policy ("Policy") is published by ar444 ("the Platform", "the Operator", "we", "us", "our") and applies to all personal data collected from users ("you", "the User", "the Player") of the ar444 website located at https://ar444.cam and any associated mobile interface or application (collectively, "the Platform").

ar444 is an English-language online gaming information and platform site targeting adult players in Pakistan. We take data privacy seriously. This Policy is intended to give you clear, honest information about our data practices so that you can make informed decisions about using the Platform.

This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference. In the event of a conflict between this Policy and any other document, this Policy governs with respect to data privacy matters.

For the purposes of this Policy, the following terms have the meanings set out below:

For the purposes of this Policy, ar444 acts as the Data Controller in respect of personal data collected from Users of the Platform. The Operator is responsible for ensuring that personal data is processed in accordance with this Policy and applicable data protection legislation in the jurisdiction in which the Platform operates.

If you have any questions about this Policy or wish to exercise any of your rights described in Section 13, please contact our Data Privacy team using the contact details set out in Section 17 of this Policy.

We collect personal data from you in the following circumstances: when you register an account, when you use the Platform, when you contact our support team, and when you interact with our communications. The categories of personal data we collect include:

4.1 Registration & Identity Data

• Full name and date of birth
• Email address and account username
• Residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar)
• Phone number (where provided)
• Government-issued identification documents submitted for KYC verification (e.g., CNIC, passport)
• Proof of address documentation

4.2 Financial & Transaction Data

• Deposit and withdrawal transaction records including amounts (in PKR or other available currencies) and timestamps
• Payment method identifiers — for example, the last four digits of a bank card, or the mobile wallet account reference used for transactions via payment rails such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah. Payment provider names are referenced as familiar Pakistani payment instruments only; ar444 does not claim endorsement or affiliation from any provider.
• Bet history, win/loss records and bonus transaction logs

4.3 Technical & Usage Data

• IP address and geolocation data (country and city level)
• Device type, operating system and browser information
• Session logs including login times, pages visited and features used
• Cookies and similar tracking identifiers (see Section 11)

4.4 Communications Data

• Records of correspondence with our support team (including live chat transcripts and email exchanges)
• Feedback, complaints and dispute records

4.5 Responsible Gambling Data

Where you use our responsible gambling tools — including deposit limits, loss limits, session time limits or self-exclusion — we record those settings and requests as part of your account profile. This data constitutes Special Category Data and is processed only to fulfil our responsible gambling obligations and to protect your interests.

We process your personal data on one or more of the following legal bases:

We use your personal data for the following purposes:

• Account creation and management: Registering your account, verifying your identity through KYC, and maintaining your account profile.
• Transaction processing: Handling deposits, withdrawals and bonus payments in PKR and other supported currencies.
• Fraud and AML prevention: Monitoring account activity for signs of fraud, money laundering, identity theft, multi-accounting or bonus abuse.
• Platform personalisation: Tailoring game recommendations and promotional offers to your activity profile, where you have not opted out.
• Customer support: Responding to your queries, complaints and account-related requests.
• Responsible gambling: Enforcing the limits and restrictions you have set, and identifying patterns of play that may indicate gambling-related harm.
• Legal compliance: Meeting regulatory reporting obligations, responding to lawful requests from authorities, and retaining records as required by law.
• Platform security and improvement: Analysing usage patterns to improve Platform performance, security and user experience.
• Marketing: Sending promotional communications where you have opted in (see Section 14).

ar444 does not sell, rent or trade your personal data to third parties for their own commercial purposes. We share personal data only in the following circumstances and only to the extent necessary for the stated purpose:

7.1 Service Providers

We engage third-party Data Processors to support Platform operations. These include payment processing providers, KYC and identity verification partners, game software providers, cloud hosting and infrastructure providers, customer support platforms, and fraud and AML detection services. All service providers are bound by contractual data processing agreements that restrict their use of your data to the services they provide to ar444.

7.2 Regulatory and Legal Disclosure

We may disclose personal data to regulatory authorities, law enforcement agencies, courts or other public bodies where we are required to do so by applicable law, court order, or in connection with the prevention or investigation of crime. We will, where permitted by law, notify you of such disclosure.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of ar444's business, personal data held by the Platform may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection obligations being assumed by the acquirer.

7.4 Responsible Gambling Networks

Where required by the Operator's licence conditions, self-exclusion data may be shared with responsible gambling exclusion registries or partner operators to prevent a self-excluded player from accessing alternative gambling platforms within the same network. This processing is carried out on the basis of your vital interests and our legal obligations.

ar444 and its service providers may process your personal data in countries outside of Pakistan, including jurisdictions where different data protection standards apply. Where personal data is transferred internationally, we implement appropriate safeguards to ensure that it receives a level of protection substantially equivalent to that provided under this Policy.

Safeguards used for international transfers may include standard contractual clauses approved by the applicable supervisory authority, binding corporate rules where transfers occur within a corporate group, or reliance on adequacy decisions where the receiving country provides a comparable level of protection.

If you would like further information about the specific safeguards applied to any international transfer of your data, please contact our support team using the details in Section 17.

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, to meet our contractual obligations to you, and to comply with applicable legal and regulatory requirements. Specific retention periods applicable to each category of data are set out below:

After the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

ar444 implements a range of technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration or destruction. These measures include:

• Encryption in transit: All data transmitted between your browser or app and our servers is encrypted using TLS (Transport Layer Security).
• Encryption at rest: Sensitive data fields including payment identifiers and identity documentation are encrypted in storage.
• Access controls: Access to personal data is restricted on a need-to-know basis. Staff with access to personal data are subject to confidentiality obligations.
• Two-factor authentication: Available for user accounts and enforced for internal administrative systems that access personal data.
• Regular security review: The Platform undergoes periodic security assessments to identify and remediate vulnerabilities.
• Data breach response: We maintain an internal incident response procedure. In the event of a personal data breach that poses a risk to affected individuals, we will notify them and relevant authorities in accordance with applicable law.

ar444 uses cookies and similar technologies (including web beacons, pixel tags and local storage) to operate and improve the Platform. The categories of cookies we use are as follows:

You can manage your cookie preferences at any time through your browser settings. Most browsers allow you to refuse or delete cookies. Disabling strictly necessary cookies may affect your ability to log in or use certain features of the Platform. Disabling analytics or marketing cookies will not affect core Platform functionality.

The ar444 Platform is strictly for adults aged 18 and over — or the higher minimum age required by the Operator's licence jurisdiction. We do not knowingly collect personal data from individuals under the minimum eligible age.

If we become aware that personal data has been collected from a person who does not meet the minimum age requirement, we will take immediate steps to delete that data and close the associated account. Any funds deposited to such an account will be returned via the original payment method after appropriate investigation.

If you believe that a minor has registered an account on ar444, please notify our support team immediately at the contact details in Section 17.

Subject to applicable law and any overriding legal obligations (such as AML record-keeping requirements), you have the following rights in respect of your personal data held by ar444:

To exercise any of these rights, please contact our support team using the details in Section 17. We may require you to verify your identity before processing a rights request. We will not charge a fee for handling rights requests unless they are manifestly unfounded or excessive.

ar444 may send you promotional and marketing communications about Platform offers, bonuses, new games and sports events by email or in-Platform notification — but only where you have given explicit consent to receive such communications during registration or through your account preferences.

You may withdraw your consent to marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email;
• Updating your communication preferences in your account settings; or
• Contacting our support team and requesting removal from marketing lists.

Withdrawing marketing consent does not affect the lawfulness of any communications sent before withdrawal. We will continue to send you service-related and transactional communications (such as deposit confirmations and security alerts) regardless of your marketing preference, as these are necessary for the operation of your account.

The Platform may from time to time contain references to or integrations with third-party services — including game software providers and payment processing interfaces. Where such third parties operate their own websites or applications, they are governed by their own privacy policies and data practices.

ar444 is not responsible for the privacy practices of third-party providers, and the inclusion of a third-party service on the Platform does not constitute an endorsement of that provider's data handling practices. You are encouraged to review the privacy policies of any third-party service before submitting personal data to them.

ar444 reserves the right to amend this Privacy Policy at any time at its sole discretion. When material changes are made that affect your rights or our data processing activities, we will revise the "Last Updated" date at the top of this document and, where feasible, notify you via your registered email address.

Your continued use of the Platform after any amendment to this Policy constitutes your acceptance of the revised Policy. If you do not agree with any amendment, you should cease using the Platform and may request account closure as set out in the Terms & Conditions.

Previous versions of this Policy may be requested from our support team for reference.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a concern about our data practices, please contact our support team. All data-related enquiries are handled with priority.

Email: [email protected] (plain text — not a clickable link)

Support is available 24 hours a day, 7 days a week. Urdu-language assistance is available on request. Please include your registered email address or username and a clear description of your request in all correspondence to allow us to locate your account and respond effectively.

Where you believe your data rights have not been adequately addressed, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction governing this Platform.